Case Study: Axlebolt achieves 44% DAU growth with Moloco Ads

Axlebolt boosts DAU 44% with Moloco

Axlebolt, the mobile game studio behind the popular shooter Standoff 2, partnered with Moloco to scale its user acquisition. The challenge was to find new high-value audiences and hit aggressive KPI targets, as their intense gameplay resonated more with hardcore gamers and performance in premium markets was lagging.

Moloco redefined the strategy by shifting focus to long-term revenue goals and targeting emerging markets. Using Moloco Ads, they launched CPA campaigns optimized for lifetime value and provided high-impact creative guidance. This collaboration resulted in a 44% increase in daily active users and a 720% year-over-year increase in cohort revenue, making Moloco a top-performing partner.

Axlebolt