Case Study: Samsung Securities achieves growth in installs and account openings with Moloco Ads

Samsung Securities boosts account openings 42% with Moloco Ads

Samsung Securities, a leading South Korean financial investment company, faced the challenge of acquiring new users for its 'mPOP' app and converting them to open accounts. The complex and lengthy financial account opening process led to high user dropout rates, making effective conversion difficult. They partnered with the vendor Moloco and their performance agency MadUp to address this using Moloco Ads.

The solution involved Moloco and MadUp creating in-app action optimization campaigns powered by Moloco's machine learning. This technology targeted high-value users likely to complete account openings by leveraging first-party data and extensive ad inventory. As a result, Samsung Securities increased app installs by 10 times, improved the cost per account opening by 1.5 times compared to other channels, and saw a 42% increase in account openings after the campaign launch.

Samsung Securities