Case Study: Bigo Live achieves stronger global user acquisition performance with Moloco Ads

Bigo Live cuts CPI by 15% with Moloco

Bigo Live, a global live-streaming platform, faced the challenge of rapidly acquiring valuable, active users while balancing cost-per-install (CPI) and return on ad spend (ROAS) goals across diverse international markets. To support its global expansion, Bigo Live partnered with Moloco and utilized its Moloco Ads product for a data-driven user acquisition strategy.

Moloco implemented a solution that included expanding campaigns into over 20 geographies, providing SKAN performance management, and optimizing through multiple in-app events and creative A/B testing. This strategy delivered significant results, with Moloco exceeding Bigo Live's CPI and Day 1 cost-per-action (CPA) goals by an average of 10-15%. A specific creative test for Android campaigns reduced CPI by 15%, leading Moloco Ads to become the majority recipient of Bigo Live's user acquisition budget.