Case Study: AB Leisure Exponent grows BingoPlus registrations 4.7x with Moloco

AB Leisure Exponent grows BingoPlus registrations 4.7x with Moloco

AB Leisure Exponent, Inc. (ABLE), a Philippines-based gaming company, faced challenges in acquiring high-value users for its BingoPlus app cost-effectively, especially beyond the walled gardens of self-attributed networks. Seeking to scale on the open internet, the company partnered with Moloco and utilized its Moloco Ads platform.

Moloco implemented cost-per-acquisition campaigns using machine learning for bidding optimization and targeting. This solution focused on expanding reach and optimizing for user registrations. The partnership resulted in new user registrations increasing by 4.7x and first deposits growing by 2.4x over a three-month period, while maintaining strong conversion rates.