Case Study: Goibibo boosts bookings and cuts CPI with Moloco Ads

Goibibo improves Day 0 booking rates by 45% with Moloco

Goibibo, a leading online travel booking platform in India, partnered with Moloco to tackle the challenge of scaling user acquisition efficiently. Facing a competitive market with seasonal demand and rising customer acquisition costs, Goibibo needed to acquire high-intent users who would book quickly, all while maintaining strict cost benchmarks.

Moloco implemented its AI-driven platform, Moloco Ads, to power Goibibo's performance marketing. The solution used real-time modeling on first-party data to identify and target high-intent travelers. This approach, combined with creative testing of influencer-led assets, delivered significant results. Goibibo achieved a 45% improvement in the Day 0 install-to-booking rate for high-intent users and a 55% decrease in cost per install (CPI), driven by a 1.5x boost in installs per mille (IPM). Moloco's technology enabled smarter campaign decisions and helped Goibibo drive more bookings at lower cost.

Goibibo