Case Study: Naver Pay boosts app installs and login conversions with Moloco Ads

Naver Pay boosts app installs by 40% with Moloco

Naver Pay (Npay), a comprehensive financial services app from Korea's leading internet platform Naver, wanted to grow its monthly active users by boosting app installs and acquiring users who would actively log in and use its core services. Their challenge was that existing marketing channels were limited in scale and efficiency for achieving these down-funnel actions, even with increased budgets. They partnered with vendor Moloco to utilize Moloco Ads for a solution.

Moloco implemented an AI-powered campaign using full postback integration for optimization and leveraged extensive premium inventory like Kakao Bizboard. With strategic day-based budget adjustments informed by data analysis from agency partner Wisebirds, Moloco's solution automatically targeted high-value users. The results included a 40% increase in app installs, up to a 3x better cost per install, and an up to 5x improved cost per login action compared to other channels, significantly boosting user engagement.