Case Study: Netmarble achieves higher ROAS and optimized programmatic campaigns with Moloco Ads

Netmarble achieves 2.5x higher ROAS with Moloco Ads

Netmarble, a global mobile gaming company, wanted to diversify its user acquisition to maximize reach and ensure a strong return on ad spend while avoiding channels prone to fraud. To address this challenge, they partnered with Moloco and its Moloco Ads product to explore the programmatic ecosystem.

Moloco provided a transparent, self-serve platform that enabled Netmarble to implement unique campaign strategies. By using Moloco's machine learning algorithms to target different metrics like CPI and ROAS at different stages of a game's lifecycle, Netmarble achieved over 2.5 times higher ROAS on one campaign and acquired users at a lower cost. This success led Netmarble to allocate over 30% of its total user acquisition budget for launching campaigns to Moloco.

Netmarble