Case Study: AppQuantum boosts ROI and expands into new geographies with Moloco Ads

AppQuantum increases ROI 1.5x with Moloco

AppQuantum, a mobile game publisher based in Eastern Europe, faced the challenge of scaling their game Gold and Goblins on Android in key markets like the US and Japan while also expanding into new geographies. Their primary objective was to achieve this growth while constantly maintaining a profitable return on investment (ROI) above 1. To meet this challenge, they partnered with Moloco and utilized its Moloco Ads product.

Moloco implemented a data-driven strategy, fine-tuning campaigns and providing a list of promising new geographies for launch based on AppQuantum's data. The solution focused on rapidly testing and scaling the best-performing ad creative. This collaboration resulted in an 8.2X growth in the US campaign and an overall 1.5x increase in ROI within the first four weeks. Moloco successfully helped AppQuantum launch in 18 new geographies, all of which maintained an ROI above the target.

AppQuantum