Case Study: Lessmore achieves 3.7% ARPDAU lift and 10% of ad revenue with Moloco SDK

Lessmore drives 10% of ad revenue with Moloco SDK and lifts ARPDAU 3.7% in 24 hours

Lessmore, a Germany-based mobile game studio behind the hit title "Eatventure," faced the challenge of further enhancing monetization for their highly successful game, which already generated millions in annual ad revenue. Seeking to build on a prior User Acquisition partnership, they turned to vendor Moloco to propel their business further using Moloco's ad monetization capabilities.

By integrating the Moloco SDK into their mediation platform, Lessmore enhanced ad competition and optimized their strategy. Moloco provided white-glove service and used historical data to fine-tune the approach, achieving results within 24 hours where other partners can take up to 30 days. This solution drove a 3.7% lift in Average Revenue Per Daily Active User (ARPDAU) within a day and made Moloco a top-four revenue partner, contributing approximately 10% of Lessmore's total ad revenue.

Lessmore