Case Study: Krafton acquires high-value BGMI users with Moloco Ads

Krafton boosts BGMI installs 600% with Moloco

Krafton, a leading South Korean gaming company, faced the dual challenge of acquiring cost-effective new users for its Battlegrounds Mobile India (BGMI) game while also ensuring they were high-value, engaged players. The Indian mobile market, while generally low-cost, often delivered low-quality traffic, and the hardcore nature of BGMI made finding dedicated players through paid channels particularly difficult. To address this, Krafton partnered with Moloco and utilized its Moloco Ads product.

Moloco implemented a machine learning-powered retention campaign focused on acquiring users with a high probability of engagement. The solution involved strategic campaign design for the open internet, geo-targeting within India, and the use of auto-generated creatives. This partnership enabled Krafton to acquire high-value users, with the Moloco campaigns achieving a retention rate approximately 5 percentage points higher than organic users. The results also included a 600% increase in install volume and allowed Krafton to scale its budget by 9 times for long-term, cost-stable growth.

KRAFTON