Case Study: NetEase Games boosts D7 ROAS by 50% and cuts CPI by 40% with Moloco Ads

NetEase Games boosts Day 7 ROAS by 50% with Moloco

NetEase Games faced the challenge of accelerating user growth for its mobile game Racing Master in Japan's highly competitive market. The goal was to reduce user acquisition costs like CPI while improving return on ad spend during the launch phase. To address this, they partnered with Moloco and utilized Moloco Ads.

The solution involved Moloco targeting premium inventory and leveraging its machine learning platform with a CPA-based model and ROAS-focused bidding. This strategy successfully reduced the game's cost per install by 40% and boosted its Day 7 return on ad spend by 50%, delivering efficient growth in a saturated market.

NetEase Games