Case Study: Hitapps achieves 7.7x daily ad revenue growth with Moloco SDK and Moloco Ads

Hitapps grows daily ad revenue 7.7x in four months with Moloco

Hitapps, a mobile puzzle game developer, sought to break through to its next level of growth after initial success with monetization. The challenge was to significantly increase daily ad revenue and improve the return on its advertising spend.

Moloco implemented a unified strategy by pairing its SDK for ad monetization with user acquisition campaigns. This created a feedback loop where each side powered the other, allowing for more intelligent bidding and targeting of high-value users. As a result, Moloco helped Hitapps achieve a 7.7x increase in daily ad revenue and saw its D7 ROAS climb from 6% to over 30% within four months.