Case Study: Nexon Achieves Incremental PC Web Growth with Moloco Ads

Nexon boosts PC web ROAS by 26 points with Moloco Ads

Nexon, a global gaming company, sought to acquire high-value PC users for its game 'Mabinogi' during a peak-season campaign. The challenge was the limited user acquisition solutions available in the PC web advertising environment compared to mobile. To meet its goals, Nexon needed a new, innovative partner and selected Moloco to test its Moloco Ads web campaigns.

Moloco implemented its AI-powered optimization technology for web campaigns, enabling Nexon to target new, hard-to-reach audiences on major ad exchanges. This solution delivered strong results, including a ROAS that was 26 percentage points higher than other channels and a 22% improvement in user acquisition cost efficiency. Moloco's support and self-serve dashboard also enhanced operational efficiency, proving its web channel as a new source of incremental growth.

Nexon