Case Study: Locket Widget achieves 87% higher ad revenue with the Moloco SDK

Locket Widget grows ad revenue 87% with Moloco SDK

Locket Widget, a photo-sharing app focused on intimate connection, sought to incorporate ads to supplement its subscription revenue. The challenge was finding a solution that would not interrupt the app's unique user experience and flow. They partnered with Moloco to find a suitable ad format using the Moloco SDK.

The solution was integrating Moloco's medium rectangle (MREC) native ad format, which matched the app's aesthetic and did not disrupt user behavior. This implementation resulted in a significant revenue increase; within five months of SDK adoption, Locket Widget's ad revenue grew by 87% compared to the prior five months using Moloco through programmatic exchanges alone.