Case Study: Trade Republic proves incrementality and triples UA spend with Moloco

Trade Republic scales UA spend 3x with Moloco after 5 incrementality tests

Trade Republic, a leading European mobile brokerage, faced the challenge of proving the incremental value of its user acquisition strategy beyond basic cost-per-acquisition metrics across multiple European countries. They partnered with Moloco, utilizing Moloco Ads, to determine if the platform could drive users they wouldn't have acquired otherwise while meeting strict brand safety standards.

Moloco implemented a solution involving a series of five back-to-back incrementality tests over six months. The results showed consistent incremental lift in installs, with four out of five tests being statistically significant. This proven impact led Trade Republic to confidently scale its spend with Moloco by three times in a single quarter, with plans for further aggressive investment.

Trade Republic