Case Study: Yanadoo boosts sign-ups and retention with Moloco

Yanadoo boosts sign-up conversion 20% with Moloco

Yanadoo, a leading edtech and lifestyle company in Korea, sought to grow new registrations and drive repeat engagement for its "Yafit Move" move-to-earn app. Their challenge was to create a seamless conversion flow from install to registration and to keep users motivated to return. To address this, they partnered with Moloco and used its Moloco Ads product.

Moloco implemented AI-driven campaigns focused on in-app event optimization. This involved targeting high-potential users, analyzing performance data, and optimizing the user journey based on key events correlated to KPIs. As a result, Yanadoo saw a 20% lift in its sign-up conversion rate and a 25% improvement in its Day 1 retention rate, with Moloco attributing 30% of the app's total installs.

Yanadoo