Case Study: Bucketplace boosts marketplace sales and merchant satisfaction with Moloco Commerce Media

Bucketplace drives 3x ROAS and 2x GMV growth with Moloco

Bucketplace, a leading technology platform in the home and living category in Korea, sought to unlock new value from its marketplace app, OHouse. The company wanted to create a new channel for its merchants to reach more customers while also providing a more personalized shopping experience for its users. To meet this challenge, they partnered with vendor Moloco and implemented its Moloco Commerce Media product.

Moloco worked hand-in-hand with Bucketplace to launch its retail media solution within three months. The results were significant, with shoppers shown targeted ads spending 2.2% more and merchants doubling their GMV by adopting sponsored ads. Advertisers achieved a 3x return on ad spend compared to other platforms, and over 10% of all merchants were recruited to advertise within the first three months. Moloco's solution was key to driving purchases and increasing merchant satisfaction.

Bucketplace