Case Study: Balaan achieves 5x advertiser growth with Moloco Commerce Media

BALAAN boosts advertiser adoption 5x in 6 months with Moloco

BALAAN, a renowned luxury marketplace app in South Korea, faced challenges in the post-COVID era due to shifting user purchasing patterns and a downturn in luxury demand. Their existing rule-based advertising system lacked the personalization needed to sustain growth. To secure a higher return on ad spend for their advertisers, BALAAN partnered with Moloco and its Moloco Commerce Media (MCM) solution.

Moloco implemented its machine learning-powered Commerce Media platform, which leveraged BALAAN's first-party data to deliver personalized, relevant ads in real-time. This solution provided an innovative shopping experience while optimizing ad spending. The results were significant: a 2000% improvement in ROAS, a 5x increase in advertiser adoption in six months, and a 2x increase in ad spend to GMV. Advertisers using Moloco's solution saw a 14% GMV increase, while those who did not saw a 17% drop.

BALAAN