Case Study: Lessmore achieves 80% higher D7 ROAS with Moloco Ads

Lessmore boosts D7 ROAS by 80% in 2 weeks with Moloco

Lessmore, a Germany-based hypercasual game studio, faced the challenge of hitting an ambitious return on ad spend (ROAS) goal for in-app purchases in their game Eatventure, which primarily generated revenue from ads. They struggled to optimize their campaigns effectively due to relying on a limited data set. Moloco provided a solution using its Moloco Ads product with a Dual ROAS optimization model.

Moloco's solution leveraged its machine learning to optimize for both ad revenue and in-app purchases by integrating data via Singular. This approach enabled Lessmore to exceed its D7 ROAS goal by 80% within just two weeks of the campaign launch and scale its daily budget by 600% within a month.

Lessmore