Case Study: Geotechnologies acquires new users at a lower CPI with Moloco

Geotechnologies drives 30-40% of Torima installs with Moloco

Geotechnologies, a mapping solutions company with over 25 years of history, developed the gamified point app Torima. Their challenge was to expand user acquisition beyond walled gardens like Google and Meta. They sought to explore Demand-Side Platforms (DSPs) on the open internet to access new ad inventory and acquire new users more efficiently.

Moloco provided its Moloco Ads solution, using advanced machine learning technology to drive user acquisition on the open internet. The results were significant, with Moloco driving 30-40% of Torima’s total new app installs at a lower cost per install (CPI). The partnership also resulted in minimal ad fraud and was supported by Moloco's proactive sales team and streamlined platform.

Geotechnologies