Case Study: CityMall Achieves 900% ROAS Growth with Moloco Commerce Media

CityMall increases ROAS by 900% with Moloco

CityMall, an e-commerce platform in India, faced a plateau in ad revenue with its in-house banner ad solution, which limited customer engagement and failed to meet sellers' demands for a performance-driven advertising product. To address this challenge, CityMall partnered with vendor Moloco and its Moloco Commerce Media platform.

Moloco implemented its advanced machine learning technology to revolutionize CityMall's in-house advertising operations. The solution enabled real-time personalization of ads and product recommendations. This partnership resulted in a 900% increase in return on ad spend (ROAS), a 10X growth in advertisers within four months, and a 2X increase in the ratio of ad spend to gross merchandise value.

Citymall