Case Study: Bucketplace boosts merchant product discoverability and ad revenue with Moloco Commerce Media

Bucketplace boosts monthly ad revenue 4X with Moloco

Bucketplace, a leading technology platform in Korea's home and living marketplace, faced the challenge of improving product discoverability for its merchants on its OHouse app. The company needed an advertising solution that would target the right audience without compromising its high standard for user satisfaction and shopping experience. They partnered with vendor Moloco to address this.

Moloco implemented its Commerce Media platform, an ML-powered solution that provided smart targeting and automated optimization. This solution allowed Bucketplace to launch a profitable retail media business that maintained a seamless user experience through ad personalization. The results included a 4x increase in monthly ad revenue within one year and a 2.5x increase in monthly active advertisers with over 85% retention.

Bucketplace