Case Study: Playrix achieves significant conversion lift with Moloco Ads

Playrix drives 85% install lift with Moloco

Playrix, a renowned game app producer, wanted to understand the true causal impact of its advertising spend beyond typical last-touch attribution metrics. To gain more insight into the real value of its media dollars, Playrix partnered with Moloco to conduct conversion lift testing on its ad campaigns.

Moloco implemented its ghost bidding solution for Playrix's US and EU install campaigns, using a control group to measure incremental lift. Moloco's ML-powered solution delivered a significant lift in conversions, with results showing an 85% install lift for the EU campaign and a 38.27% install lift for the US campaign. This measurable growth has made Moloco's conversion lift testing an integral part of Playrix's strategy.

Playrix