Case Study: IYAGAMES scales high-quality user acquisition on Samsung Galaxy Store and ONE Store with Moloco

IYAGAMES acquires nearly 1,000 high-quality users per day with Moloco

IYAGAMES, a global game developer and publisher, sought to expand its user acquisition beyond the Google Play and Apple App Stores into alternative Android marketplaces in Korea, specifically the Samsung Galaxy Store and ONE Store. The challenge was finding an advertising partner capable of effectively driving performance on these non-traditional platforms. They turned to Moloco and its Moloco Ads product to address this need.

Moloco developed and executed purpose-built campaigns for the target app stores, leveraging its AI-powered platform with CPI, CPA, and ROAS optimization models. The solution delivered targeted ad creatives to drive high-quality user acquisition. As a result, IYAGAMES successfully scaled its user base, acquiring nearly 1,000 high-quality users per day through Moloco's efforts on these alternative marketplaces.