Case Study: Fanatics Betting and Gaming scales compliant user acquisition with Moloco Ads and CTV

Fanatics Betting and Gaming scales to 95% of U.S. online bettors with Moloco

Fanatics Betting and Gaming, the online sports betting subsidiary of Fanatics, needed an advertising partner to help it scale user acquisition in the complex and tightly regulated U.S. online sports betting market. Their core challenges included meeting strict state-by-state compliance requirements, efficiently creating fresh ad creative, and gaining full transparency into ad placement for brand safety. They partnered with Moloco and its Moloco Ads product to address these needs.

Moloco implemented a comprehensive testing framework, including ROAS-optimized campaigns and CTV advertising, all while ensuring strict legal compliance. The solution provided the required transparency through detailed publisher-level reporting. As a result, Fanatics Betting and Gaming successfully launched in new states, introduced its Fanatics Casino app, and expanded into CTV inventory, driving strong user growth and engagement during key sporting events like March Madness. Moloco delivered measurable performance and the confidence for the customer to scale its campaigns.