Case Study: DraftKings boosts app installs and lowers deposit costs with Moloco Ads

DraftKings improves installs per thousand impressions by 13% with Moloco

DraftKings, a leading creator of sports betting and fantasy sports apps, sought to enhance its mobile user acquisition by advancing its creative optimization. Despite being a leader in mobile advertising, the company identified a gap in leveraging advanced data insights and cutting-edge technology to push the boundaries of its ad campaigns. DraftKings partnered with vendor Moloco to address this challenge using Moloco Ads.

Moloco implemented its machine learning-powered dynamic ad placement solution, which leveraged first-party and contextual data to deliver highly relevant ads. This allowed DraftKings to develop dynamic creatives featuring real-time sporting match-ups and betting odds. The results were significant: Moloco's solution improved installs per thousand impressions by 13% compared to static displays and achieved a 9% lower cost-per-first-time-deposit for dynamic assets.

DraftKings