Case Study: en Japan achieves 11.2X installs in 4 months with Moloco

en Japan achieves 11.2X installs in 4 months with Moloco

en Japan, a pioneering job information service provider, faced the challenge of efficiently and cost-effectively advertising its "En Tenshoku" app to a broader audience, specifically Gen-Z job seekers. Intense competition for ad space on major platforms drove up costs, and their past experiences with other DSPs yielded underwhelming results, including ads being displayed on inappropriate sites.

en Japan turned to Moloco and its advanced ML technology for a solution on the open internet. Using Moloco Ads, the campaign achieved an 11.2X increase in installs over four months, with a very low Cost Per Install and virtually no ad fraud. The overall user registration rate hit 25%, and the performance was significantly better than users acquired through other channels. This success led en Japan to plan extending their Moloco campaigns to their other apps.