Case Study: RisingWings boosts CTR, retention, and ROAS for Golf King World Tour with Moloco Studio

RisingWings boosts Golf King CTR 3x with Moloco

RisingWings, a mobile game provider behind Golf King World Tour, faced declining campaign performance for its popular title. After six months using the same ads, click-through rates were falling, and the creative lacked localization for its key global markets. To boost effectiveness, RisingWings partnered with vendor Moloco and its Moloco Studio service.

Moloco developed and implemented a full set of new, localized creatives, including competitive video content and comic-style images tailored for each target country. The results were significant: CTR became three times higher, key market retention rates improved by an average of 20%, and ROAS doubled. Moloco's localized strategy also drove higher IPM and lower CPI across multiple regions, revitalizing the campaign.

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