Case Study: LG U+ boosts ixi-O subscriptions with Moloco Ads

LG U+ boosts sign-up conversions 25% with Moloco

LG U+, a South Korean telecommunications company, faced challenges in expanding subscriptions for its AI calling app ixi-O due to targeting limitations within walled garden platforms and an initially restricted user base. To drive sustainable growth and acquire quality users beyond these constraints, they partnered with vendor Moloco, utilizing Moloco Ads.

Moloco's solution leveraged its AI-powered optimization and access to high-quality inventory in the independent app ecosystem to reach broader audiences and target high-value users. This collaboration, executed with marketing agency Wisebirds, involved continuous data-driven optimization. The results included Moloco driving 15% of total installs, a 25% increase in sign-up conversions, and achieving approximately three times lower cost-per-install and two times lower cost-per-action compared to other channels.

LG U+