Case Study: Gamehaus achieves 58% above D7 ROAS target with Moloco Ads

Gamehaus exceeds D7 ROAS by 58% with Moloco

Gamehaus, a premier mobile game publisher, faced challenges in efficiently acquiring high-value users for its apps amidst rising costs and intense competition. They also needed to produce high-quality ad creatives to meet stringent platform policies. To address this, Gamehaus partnered with vendor Moloco and its product, Moloco Ads.

Moloco implemented a machine learning-powered solution to optimize for Return on Ad Spend (ROAS). This included using ML algorithms for precise targeting and leveraging additional products like a weekly budget optimizer. Moloco Studio also provided creative production services. The results were significant: Gamehaus exceeded its D7 ROAS target by 58%, reduced CPI by up to 37%, and increased total installs by 2.6 times.

Gamehaus