Case Study: comico boosts ARPDAU by up to 24% with Moloco SDK

comico boosts ARPDAU by 24% with Moloco SDK

comico, a leading smartphone manga app, sought to enhance its ad monetization returns. As in-app ads were its primary revenue stream, the customer needed an additional demand source to increase competition for its ad space, which it managed through the AppLovin MAX mediation platform. It turned to Moloco after the Moloco SDK became a certified bidding partner on MAX.

Moloco implemented its machine learning-powered SDK via an A/B test. The solution provided incremental demand and increased competition by connecting comico's ad inventory with a global network of advertisers. The results showed significant lifts, including an average 24% increase in ARPDAU on iOS and 22% on Android. Based on this performance, comico transitioned 100% of its traffic to the Moloco SDK.

Comico