Case Study: Devsisters achieves 57% lower CPI and exceeds ROAS targets with Moloco Performance CTV

Devsisters reduces CPI by 57% and exceeds ROAS targets with Moloco

Devsisters, a global gaming company behind the popular CookieRun franchise, sought to scale user acquisition while achieving a stable return on ad spend (ROAS) in key markets like the U.S. They needed a new performance-driven channel that could sustainably meet their targets. Devsisters partnered with Moloco and used its Moloco Performance CTV product to strategically reach high-value audiences through connected TV advertising.

Moloco implemented a performance-focused CTV campaign that used AI-powered optimization and measurable attribution to drive efficient user acquisition. The solution provided strategic support for rapid campaign setup and continuous optimization. As a result, Devsisters exceeded its D7 ROAS target by 20 percentage points, achieved over 100% cumulative ROAS within five months, and reduced its cost-per-install by 57% compared to other CTV channels. Moloco's efforts successfully validated CTV as a long-term performance channel for the customer.

Devsisters