Case Study: NewsBreak achieves incremental daily revenue without compromising user experience with the Moloco SDK

NewsBreak unlocks incremental daily revenue with Moloco SDK and reel-style ads

NewsBreak, a U.S.-based local news and community platform, needed to grow its ad revenue without interrupting the seamless video experience its users relied on. The challenge was to find a monetization solution that would not compromise the app's paramount user experience. They partnered with Moloco to implement the Moloco SDK.

Moloco engineered a solution with native reel-style ads built specifically for NewsBreak's format, allowing the ads to blend into the content flow. The partnership included dedicated support from Moloco's team, who provided technical guidance and strategy. As a result, NewsBreak gained significant and reliable incremental daily revenue that did not exist before, all without compromising the user experience. This success gave them the confidence to expand to more ad types.