Case Study: Benjamin app achieves over 25% ROAS increase with Moloco

Benjamin app increases D30 ROAS by 26 points with Moloco

The Benjamin app, a gamified cashback rewards platform, faced the challenge of scaling its user acquisition in a highly competitive market. They needed to attract high-value users who would actively engage with their platform and drive revenue growth. To address this, they partnered with Moloco and leveraged its Moloco Ads product.

Moloco implemented a machine learning-driven solution, shifting Benjamin's bidding strategy to a dynamic ROAS-based approach and developing a tailored framework for iOS user acquisition. This precise targeting resulted in a significant ROAS increase of over 25%, a 26 percentage point increase in D30 ROAS, and an 18% improvement in user engagement and retention.