Case Study: Inspired Square achieves up to 18.4% ARPDAU growth with Moloco SDK bidding

Inspired Square grows ad ARPDAU by up to 18.4% with Moloco

Inspired Square, a leading mobile game studio, sought to further optimize ad monetization for its growing user base despite having an already sophisticated and competitive setup. With guidance from GameBiz Consulting, they aimed to find a partner to enhance performance with minimal operational effort. They partnered with vendor Moloco to integrate its SDK bidding solution into their existing mediation.

Moloco's SDK bidding was integrated seamlessly into Inspired Square's AppLovin MAX setup. The solution delivered significant performance increases across multiple games and ad formats, leading to ARPDAU growth of 5-6% for video ads and up to 18.4% for banner ads. Moloco's implementation required minimal operational effort and helped position the studio among its top-performing ad networks.

Inspired Square