Case Study: GS Shop achieves 4,000% ROAS with Moloco

GS Shop achieves 4,000% ROAS with Moloco

GS Shop, a leading Korean eCommerce and home shopping company, faced the challenge of growing a solid customer base with new, high-quality shoppers in the mobile shopping market. To achieve this, they partnered with the vendor Moloco and utilized its machine learning products to optimize their user acquisition strategy.

Moloco implemented its dynamic creative optimization (DCR) to synchronize mobile advertisements with live TV broadcasts, maximizing real-time product promotions. This solution drove exceptional results, with GS Shop achieving a target CPI within three days and eventually generating over 4,000% return on ad spend (ROAS) through retargeting campaigns powered by Moloco's advanced machine learning.

GS Shop