Case Study: PNIX scales global user acquisition and boosts ROAS with Moloco Ads

PNIX exceeds ROAS target by 20% with Moloco

PNIX, a growing mobile game developer and publisher, faced significant challenges in scaling user acquisition for its PvP golf games, Mini Golf King and Golf King. Their campaigns on a single channel had plateaued, with rising CPI (cost per install) threatening their need to maintain daily active users and achieve a strong return on ad spend (ROAS), especially in key markets like the US and Europe. They partnered with Moloco, leveraging its Programmatic User Acquisition product.

Moloco worked closely with PNIX to implement a flexible, data-driven strategy. The solution involved diversifying channels using Moloco's RTB platform, conducting rapid tests in over ten countries, and continuously optimizing creatives and budgets. Moloco's machine learning engine helped balance CPI and ROAS goals. The results were substantial: for Golf King, PNIX saw over 300 million impressions and 200,000 new downloads across six countries, exceeding their ROAS target by 20%. Moloco also provided critical fraud management via DoubleCheck and enabled efficient global expansion.

PNIX