Case Study: Yogiyo boosts ad-driven GMV and rapidly onboard advertisers with Moloco Commerce Media

Yogiyo onboarded over 25K advertisers within one month of launch with Moloco

Yogiyo, a leading food delivery platform in South Korea, wanted to scale its ads business beyond a time-based ad service that required upfront prepayment, fixed placements, and offered limited reach and relevance across regions and categories. To address these challenges, Yogiyo turned to Moloco and its Moloco Commerce Media Platform.

Moloco implemented an ML-driven commerce media solution that delivered real-time, highly relevant ads based on user events, restaurant location, and delivery features, with outcome-based optimization focused on ROAS. As a result, Yogiyo onboarded over 25,000 advertisers in under one month, increased ad-driven GMV by 2.7x, and grew its overall advertising business by 94% with help from Moloco.

Yogiyo

Taehoon Kim

Head of Ads Business