Case Study: VTC Mobile achieves lower CPI and sustained D7 ROAS with Moloco Ads

VTC Mobile reduced CPI and sustained D7 ROAS across four titles with Moloco Ads

VTC Mobile, a Vietnam-based gaming publisher, wanted to acquire more high-quality users for its mid-core simulation and MMORPG titles while keeping a strong focus on D7 ROAS and user retention. To do this, they turned to Moloco Ads, looking for a stable and efficient channel beyond the walled gardens like Meta.

With Moloco, VTC Mobile used first-party data and custom in-game events to help the platform train its machine learning models before launch, enabling faster optimization and high-value user acquisition. Moloco helped VTC Mobile hit target CPI for each title within the first week, exceed target ROAS by 2x, and successfully expand to four titles in three months, while sustaining strong D7 ROAS over time.

VTC Mobile

Ethan Vo

Digital Marketing Manager