Case Study: Vimosoft achieves 10X install growth with Moloco Ads

Vimosoft sees 10X increase in install volume on SKAdNetwork Traffic

Vimosoft, a South Korea–based productivity app developer behind the video editing app VLLO, faced rising CPI after iOS 14.6 changed the mobile advertising landscape and pushed SKAdNetwork traffic to the majority of its iOS inventory. The company needed help identifying the cause of the performance drop and working with a partner experienced in SKAN optimization.

Moloco used its machine learning-based Moloco Ads platform to test and optimize Vimosoft’s campaign, including strategic creative adjustments. The result was a 10x increase in installs for VLLO, and Vimosoft regained more than 90% of its pre-SKAN installs in the competitive U.S. market, showing strong post-IDFA campaign performance.

Vimosoft