Case Study: Viettel Money Increases User Registrations by 33% with Moloco

Viettel Money increased user registrations by 33% on the open internet with Moloco

Viettel Money, a Vietnam-based digital finance app, wanted to grow iOS user acquisition after SKAdNetwork privacy changes made it harder to target users effectively. To overcome this challenge, it partnered with Moloco and used Moloco Ads to reach high-quality traffic on the open internet beyond self-attributed networks.

Moloco applied machine learning and a CPA model to build lookalike audiences from first-party data and target new high-value users more precisely. The campaign exceeded expectations, increasing new user registrations by 33% overall and hitting the target CPA within the first week of launch.

Viettel Money

Nguyen Khanh Duy

Head of Digital Channel Department