Case Study: Twin Harbour Interactive drives incremental revenue with Moloco Ads

Twin Harbour Interactive drives 30.25% revenue lift with Moloco

Twin Harbour Interactive, a mobile game studio behind the Supremacy franchise, sought to turn user re-engagement into a proven revenue driver. The company partnered with vendor Moloco to develop a retargeting strategy focused on bringing back lapsed paying users, with the key challenge being to prove that their ad spend was generating truly incremental revenue.

Moloco implemented a re-engagement campaign using Moloco Ads that targeted previous paying users during a seasonal peak period. The solution utilized multiple creative formats and real-time optimization. The results were validated through an incrementality test, which showed a 30.25% revenue lift at 92% statistical significance. Moloco's efforts also drove a D7 ROAS of 34.47%, confirming re-engagement as a permanent and successful growth channel for Twin Harbour.

Twin Harbour Interactive