Case Study: Trebel Music reduces CPI by 10% with Moloco Ads

Trebel reduced CPI by 10% in global expansion with Appvertiser and Moloco

Trebel Music, a free offline music app, wanted to expand into Colombia and Indonesia while increasing installs and engagement in culturally distinct markets. To support this growth, Trebel partnered with Moloco and Appvertiser, using Moloco Ads to reach new users beyond traditional walled gardens on the open internet.

Moloco and Appvertiser built localized campaigns with region-specific creatives featuring local artists and trending genres, while Moloco expanded reach across more than 34 ad exchanges on Android. The strategy reduced CPI by 10%, improved registration rate by 15%, helped Trebel reach 2 million monthly average users in Indonesia, and enabled ad spend to scale by 20–40% month over month in each regional market.

Trebel Music

Gabriela Morales

Senior Growth Marketing Manager