Case Study: Level Infinite exceeds ROAS targets for Nikke with Moloco

Tencent’s Level Infinite exceeded ROAS target for Goddess of Victory Nikke with Moloco

Level Infinite, Tencent Games’ overseas publishing brand, wanted to drive incremental user acquisition for its flagship title, *Goddess of Victory: Nikke*, beyond walled gardens on the open internet. The goal was to improve key performance metrics like ROAS and CPI while attracting high-value players who could support long-term growth. Moloco Ads was used to help reach these users.

Moloco used machine learning-driven targeting and optimization to expand *Nikke*’s reach, combining D7 ROAS and CPA models to find users most likely to become valuable players. With access to premium inventory in Korea and real-time optimization based on conversion behavior, Moloco helped Level Infinite exceed its ROAS target and improve Day-7 install-to-action CPA performance, outperforming several other advertising solutions.

Level Infinite

Bincen Li

Senior User Acquisition Director