Case Study: Skillz boosts CTR with Moloco

Skillz - Customer Case Study

Skillz, a leading mobile games platform, wanted to improve the performance of its Android native creatives and stabilize campaign results across its game portfolio. Working with Moloco and its Moloco Ads product, the company focused especially on Solitaire Cube, where CTR had dropped significantly and there was room to grow high-performing accounts.

Moloco analyzed creative performance at a deeper level and produced new video creatives based on top-performing messaging trends, emphasizing authentic gameplay, real-money winning, ease of play, real users, and clear CTAs. The new creatives increased average CTR by 4% to 10.2%, with user-centric testimonials driving a 2% higher CTR and CTA buttons adding about 0.5% CTR improvement, according to Moloco.

Skillz