Case Study: Scopely Drives Over 1 Million Installs with Moloco

Scopely’s Monopoly GO! drives over 1 million installs on Moloco in first Month

Scopely, a mobile-first game developer and publisher, needed a strong global launch for its new title, Monopoly GO!, with immediate success, high ROAS, and sustainable growth after a limited soft launch. To support this effort, Scopely used Moloco Ads to identify which channels could deliver the best early performance and maximize ROI at launch.

Moloco worked with Scopely to pre-train machine learning models using first-party data from the soft launch and key in-game event data, helping the campaign quickly learn and find high-value users at global scale. As a result, Moloco drove over 1 million installs in 30 days, exceeded ROAS targets by 2.6x, and helped Monopoly GO! become the #1 mobile board game worldwide.

Scopely

Eric Ma

SVP Performance Marketing