Case Study: Rush Royale achieves stronger user acquisition and ROAS with Moloco Performance CTV

Rush Royale blasted past user acquisition and ROAS targets with Moloco’s machine learning-powered CTV

Rush Royale, a popular mobile gaming title from MY.GAMES, was looking for a new growth channel after more than a year of strong user acquisition results. The team partnered with Moloco and its machine learning-powered Connected TV (CTV) offering to extend performance beyond mobile and drive more high-value users.

Moloco helped Rush Royale launch a four-week top-of-funnel CTV campaign targeting US consumers, using automated targeting and optimization to improve both awareness and conversions. The test exceeded expectations, delivering ROAS 180% above target, more than 25,000 new monthly installs, a CPI 70% more efficient than the goal, and a CPI 27% more efficient than mobile.

Rush Royale

Ekaterina Zueva

Senior Marketing Manager