Case Study: Rovio exceeds ROAS and retention goals with Moloco Ads

Rovio’s Angry Birds exceeded ROAS targets by 10% with Moloco Ads

Rovio, the Finnish gaming company behind Angry Birds, needed to grow the user base for Angry Birds Journey in the US while reaching and retaining high-value players. To address this challenge, Rovio partnered with Moloco and used Moloco Ads, along with Singular for performance measurement.

Moloco used its machine learning-driven advertising platform to target relevant users across the open internet using contextual and 1P app data, helping Rovio scale acquisition and retention. With Moloco, Rovio exceeded its ROAS goal by 10% week over week and outperformed retention expectations at D3, D7, and D30, delivering a stronger mix of diverse, high-value users.

Rovio

Osku Mäkkylä

Performance Marketing Manager