Case Study: Pure Dating Achieves Lower CPI and Higher D7 ROAS with Moloco Ads

Pure Dating exceeded ROAS and CPI goals with Moloco Ads

Pure Dating, a dating app focused on honest connections and respectful interactions, wanted to acquire new US Android users beyond walled gardens while improving revenue efficiency. Working with Moloco and its Moloco Ads product, the company aimed to keep CPI low and achieve strong seven-day ROAS.

To meet these goals, Pure Dating and its agency Admiral Media tested Moloco Ads against a self-attributing network, using platform-specific creative tailored for each channel. Moloco delivered standout results, achieving a $2.44 CPI—nearly four times lower than the SAN’s $9.43—while also exceeding D7 ROAS expectations, leading Pure Dating to expand into additional markets.

Pure Dating

Stefan Terziev

Performance Marketing Manager