Case Study: PNIX expands mobile game UA across 10 countries with Moloco

PNIX - Customer Case Study

PNIX, a mobile game publisher behind Mini Golf King and Golf King, wanted to scale user acquisition globally while keeping CPI under control and maintaining strong ROAS. After a single-channel campaign in the US and Europe plateaued and costs rose, PNIX partnered with Moloco for programmatic user acquisition and RTB support to diversify channels, test new markets, and reach the right balance between install volume and in-app purchase revenue.

Using Moloco’s machine-learning-driven RTB platform, PNIX expanded into 10 countries across North America, Europe, Asia, the Middle East, and South America, while continuously optimizing CPI, ROAS, and creative performance. The partnership delivered over 300 million impressions, more than 200,000 new downloads for Golf King, and ROAS that exceeded target by 20%, while also helping PNIX reduce fraud through Moloco’s DoubleCheck solution and benefit from broad global inventory coverage.

PNIX